It is no secret that most Ghanaians glorify everything foreign from music, food, accents, shoes and clothing. Our very lifestyle is influence by most things foreign. These choices affected the textile industry since most Ghanaians would rather buy designer labels than anything Ghanaian.
Most people will bring up the quality issue and I think that is a whole new topic for another day.
The Ghanaian government took a decision that changed the way Ghanaian prints were perceived. The government came up with a concept that was aimed at boosting the textiles industry in the country. The idea is what is now being referred to as “the Friday wear”. Even though not compulsory, all Ghanaians are entreated to wear a Ghanaian print styled clothing to the office on Friday or at least once in a week.
This started slowly but was soon to catch up well with mostly the youth; this move saw young designers being creative with the various African prints and this soon spread through the country like wild fire.
Most of the youth now want a piece of this new trend. It comes in various forms from cocktail dresses, evening gowns, purses and bags, shoes, earrings, bangles, hair ribbons, belts, ties and many others.
Today most Ghanaians owe multiple things made from the Ghanaian print and it is amazing just to see people proudly display these items in their day to day fashion sense. It is almost as if we are holding a piece of our country and proud.
This single move by our government has changed the attitude of most Ghanaians towards the Ghanaian print. So when next you decide to visit this beautiful African country of ours, try and take a piece of US with you in these designs.